Being taken by the hand and guided by the stories of men and women […] is an eye-opening experience, showing us how the first, essential vehicle for a journey through the museum is not so much expert knowledge, as open eyes, mind and heart
Emanuela Daffra, art historian and museum curator
As in the case of “Brera: another story”, the choice at the heart of #TellMeYourBreraStory is to adopt storytelling as a powerful vehicle to help all visitors approach artworks in a way that resonates with their own lives, regardless of their prior knowledge or cultural consumption patterns.
The new project takes stock of the lessons learned from “Brera: another story”, shifting its focus on workforce development, and enriching the interpretation and mediation skills of nine museum educators.
Each one of them engaged in a dialogue with an artwork of his/her own choice, not only from an art-historical point of view (as it normally happens in their day-to-day activities), but also from a personal and emotional perspective. For this to happen, it was necessary to start working on the storytellers’ individual sensibilities, on expanding their ability (and willingness) to bring their life experiences to the surface, before approaching the artwork also from a “scientific” point of view, and starting to interweave the two dimensions.
The resulting narrative trails were addressed to small groups of adult visitors, personally guided by storytellers through the exhibition spaces. Short texts, images or video clips were posted on the museum’s social media so as to raise expectations in the audience, to invite people to take part in the trails, but also to encourage them to share impressions, emotions, memories triggered by the visit.
#TellMeYourBreraStory is a project curated by Emanuela Daffra and Paola Strada (Brera Education Services) in collaboration with Silvia Mascheroni, Maria Grazia Panigada and Simona Bodo.